Privacy Policy

01 Introduction

Advanced Digital Media Solutions ("we", "us" or "our") is a media solutions firm based at 2 Stephen Street, Suite 120, London, W1T 1AN. We are committed to protecting and respecting your privacy, and to handling personal data lawfully, fairly and transparently.

For the purposes of UK data protection law, Advanced Digital Media Solutions is the "data controller" in respect of the personal data described in this policy — meaning we determine how and why your personal data is processed. This policy applies to our website at advanceddigitalmediasolutions.com and to enquiries and communications made directly with us.

Please read this policy carefully so you understand our practices regarding your personal data. By contacting us or using our website, you acknowledge that you have read and understood this policy.

02 Information we collect

We collect and process the following categories of personal data:

Information you provide to us

• Identity and contact details — such as your name, business email address, company name and job title — when you email us or make an enquiry.
• The content of your messages and any information you choose to include when communicating with us about a project or proposal.

Information we collect automatically

• Technical data, including your IP address, browser type and version, device type, operating system and time-zone setting.
• Usage data about how you interact with our website, such as the pages you visit and the dates and times of your visits.

We do not intentionally collect special category data (such as health, racial or political information) through this website, and we ask that you do not send such information to us unless it is strictly necessary and you have been asked to do so.

03 How we use your information

We use personal data for the following purposes:

• To respond to your enquiries, provide information you have requested and correspond with you about potential or existing engagements.
• To provide, operate and improve our services, including the data, media and analytics work we deliver to clients.
• To administer and protect our business and website, including troubleshooting, security monitoring and preventing fraud or misuse.
• To understand how our website is used so we can improve its content, performance and user experience.
• To comply with our legal and regulatory obligations.

We do not sell your personal data, and we do not use it to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

04 Our lawful bases for processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

• Legitimate interests — to respond to enquiries, run and grow our business, and keep our website secure, where our interests are not overridden by your rights.
• Performance of a contract — where processing is necessary to take steps at your request before entering into, or to perform, a contract with you or your organisation.
• Consent — where you have given clear consent, for example for certain optional cookies. You may withdraw consent at any time.
• Legal obligation — where we must process data to comply with the law.

05 Cookies and similar technologies

Cookies are small text files placed on your device when you visit a website. We use a limited set of cookies and similar technologies to operate this website and understand how it is used.

• Strictly necessary cookies — required for the website to function correctly and for security. These cannot be switched off in our systems.
• Analytics cookies — help us understand how visitors use the site on an aggregated basis so we can improve it. These are only set where permitted.

You can control and delete cookies through your browser settings. Most browsers let you refuse or remove cookies; however, blocking strictly necessary cookies may affect how the website works. For more information about cookies, visit the ICO's guidance on cookies.

06 Third-party services

We use a small number of trusted third-party service providers to operate our website and business. These may process limited personal data on our behalf, and only in accordance with our instructions and applicable law:

• Hosting and content delivery — our website is served through reputable hosting and content-delivery infrastructure that may process technical data such as IP addresses to deliver the site securely.
• Web fonts — we load typefaces from a third-party font provider, which may receive your IP address as part of serving font files.
• Email and communications — when you email us, your message is handled by our email provider so we can receive and reply to it.
• Analytics — where enabled, an analytics provider helps us measure aggregated website usage.

Where any provider processes personal data outside the UK, we take steps to ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or an equivalent approved mechanism, so your data receives an essentially equivalent level of protection.

07 Data retention

We keep personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements.

• Enquiry and correspondence data is generally retained for up to 24 months after our last contact, unless it forms part of an ongoing or contracted relationship.
• Data relating to active client engagements is retained for the duration of the engagement and for a reasonable period afterwards in line with our legal obligations.
• Website technical and analytics data is retained for a limited period in aggregated or pseudonymised form where possible.

When personal data is no longer required, we will securely delete or anonymise it.

08 Your rights under UK GDPR

Subject to certain conditions and exemptions, you have the following rights in relation to your personal data:

• The right to be informed — to know how your data is collected and used, as set out in this policy.
• The right of access — to request a copy of the personal data we hold about you.
• The right to rectification — to have inaccurate or incomplete data corrected.
• The right to erasure — to request deletion of your data in certain circumstances.
• The right to restrict processing — to limit how we use your data in certain circumstances.
• The right to data portability — to receive certain data in a structured, commonly used, machine-readable format.
• The right to object — to object to processing based on legitimate interests, including direct marketing.
• Rights relating to automated decision-making — we do not carry out solely automated decision-making that has legal or similarly significant effects on you.

To exercise any of these rights, please contact us using the details below. We will respond within one month, as required by UK GDPR. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority, at ico.org.uk. We would, however, appreciate the chance to address your concerns before you approach the ICO.

09 Contact us

If you have any questions about this Privacy Policy, or wish to exercise your data protection rights, please contact us:

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date.